The Latest

Beer Tourism

Is the term “beer tourism” on your radar? It should be on yours and it is on ours – see below for information on a workshop we are creating about Beer Tourism.

Beer Tourism is just coming into its own and, like craft beer in general, is booming. Beer Tourism can take a number of forms. In increasing intensity, beer tourism involves:

  • Seeking out the local brewpub or brewery when you are traveling for work or vacation
  • Actually planning your travels based on the local beer scene, including breweries and festivals
  • Taking an organized beer tour of a city you visit
  • Taking an actual beer vacation, organized by one of a dozen or so vacation beer tour operators

Beer Tourism is critical for many breweries, which if they are small often make most of their profits selling beer from their tasting room rather than via the three-tier system. It is becoming equally critical as a driver of economic success for the regions known for great beer as well as the hotels, restaurants, and other businesses in those regions that profit from incoming beer tourism visitors.

We at Zephyr Adventures, in addition to running the Beer Bloggers & Writers Conference in North America and Europe, also organize an annual Wine Tourism Conference. This year, we are creating a three-hour workshop on Beer Tourism that will take place from 8:30 – 11:30 AM on Wednesday, November 18 at the Lansdowne Resort in Leesburg, Virginia just outside Washington DC. Our speakers include:

  • Mariah Calagione from Dogfish Head brewery
  • Virginia Brewers Guild Tourism & Marketing Committee Co-Chair Kevin O’Connor from O’Connor Brewing
  • Margo Knight Metzger, Executive Director of the North Carolina Craft Brewers Guild
  • Tommy Miller of Richmond Brewery Tours

The cost is only $125. For an extra $75, you can stay to attend a three-hour workshop in the afternoon on either Digital Marketing for the Beer Industry or Creating and Growing a Food, Wine, and Beer Tour Company. Plus, if you are a Citizen Beer Blogger use the code PRESS for a 50% discount.

For complete information and to register, visit

Recent Posts


The Beers We Tasted on Friday and Saturday at #EBBC15

Thank you Belgian Family Brewers for giving us the opportunity to taste and learn more about so many good beers at #EBBC15 The Pre-conference excursion 27.08.2015 In the Hopgarden of Palm Craft Brewers Duvel-Moortgat: Duvel Tripel Hop Equinox Het Anker:  Gouden Carolus Hopsinjoor Huyghe: Deliria Lefebvre:  Hopus Palm Belgian Craft:  Palm Hop Select Van Eecke:  Fresh Harvest […]

EBBC15 Recap via The Tale Of The Ale

Reuben Gray, Author of The Tale Of The Ale, Recaps His EBBC15 Experiences in Brussels Sums up the 2015 Conference in one word:  epic! The 5th European Beer Bloggers conference took place in Belgium in August. This year, it was re-branded as the European Beer Bloggers & Writers Conference but otherwise, the format was the […]

Zephyr Adventures is Hiring

Zephyr Adventures is hiring three marketing professionals with an application deadline of September 20th: Conferences Marketing, Communications, and Sales Manager: full time and virtual Chief Operating Officer of a new Marketing Agency: full time but requiring relocation Contract Work in September and October to Market Beer Workshops Zephyr Adventures has been operating since 1997 as an […]

Saturday Dinner at EBBC15 with Pilsner Urquell

Pilsner Urquell, a Long-Time EBBC Partner, is Hosting “The Brewmaster’s Dinner with Vaclav” on Saturday Evening The beer for Saturday’s soiree will be driven fresh from the brewery and filled on site for dinner! Pilsner Urquell has been a major supporter of the European Beer Bloggers & Writers Conference since day one; in fact,Václav Berka, […] and EBBC15

A Note from EBBC15 Partner, Konstantin Obenland is a beer blogger AND expert.  He will be presenting “The World of Blogging” at EBBC15 on Saturday, August 29 at 10 AM.  This session will be beneficial for those who use as well as those who do not – Konstantin will cover specifics about […]


Live Beer Blogging on Friday at EBBC15

Live Beer Blogging at the 2015 European Beer Bloggers & Writers Conference 11 different breweries & 5 minutes to spend with each. Speed dating for beer on Friday afternoon! Tweeting, Facebooking, Instagramming, Videoing, talking shop online.  This is going to be awesome.  Are you prepared enough to publish a blog post (or blog posts, plural!) […]


EBBC15 Kicks Off With Belgian Family Brewers

A Note from EBBC15 Partner, Belgian Family Brewers The first day of EBBC15 is hosted by Belgian Family Brewers @BelFamBrewers. The members of BFB are Belgian breweries who have been brewing beer in the same family for at least 50 years. Together they represent 3500 years of experience in traditional beer brewing. No less than […]


Friday’s #EBBC15 Dinner at the Belga Queen

At 6.15 pm sharp we are leaving the hotel for an unforgettable dining experience. Belgian Family Brewers managed to make a reservation for a private diner for the #EBBC15 Beer Bloggers & Writers in one of Brussels’s finest restaurants, Belga Queen.  Belga Queen offers its guests an amazing combination of contemporary architecture and fine gastronomy. […]

EBBC15 Pre-Conference Excursion Starts Today!

EBBC15 Pre-Conference Excursion Kicks Off, Today! Oak, Fruit, Hops and More will deliver a full day of inspiration to bloggers & writers It’s Thursday.  Not just any run-of-the-mill Thursday.  It’s THAT Thursday.  The Thursday that marks the start of the 2015 European Beer Bloggers & Writers Conference pre-conference excursion with the Belgian Family Brewers. 42 […]

View all Posts