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Lagunitas Invites #BBC14 to Announce the Release of Born Yesterday Pale Ale

The 2014 Beer Bloggers Conference wrapped up this past weekend in San Diego, and a welcome, glorious, and delicious constant at the conference was the presence of the Lagunitas team, their quirk, and their beer!

HopVapin’ Station

At the Friday afternoon trade show, Lagunitas drew a crowd by enticing participants to experience their HopVapin’ Station.

Lagunitas brought their vaporizer, and yes, while this Northern California brewery does play along with the weed culture of their community, their vaporizer was brought for a different kind of higher purpose – to vaporize hops.

By smelling vaporized hops, one gets to experience the true essence of the flower. 

 Lagunitas After Party

On Friday night after dinner at Karl Strauss Brewery, Lagunitas invited all BBC14 participants back to the hotel for more vapin’, some music, beer, and to share in a big announcement.

A fun band entertained while the Lagunitas poured freely. It was marvelous. The guys from the brewery brought their magic couch, which was enjoyed by several guests!

David Bardallis took a nap…

and these gals dodged some balls…

while these two took a ride on a bottling line…

But the highlight of the night was when Lagunitas did something pretty special.

They brought a new beer to the party, released it to the BBC14 beer bloggers first, and are letting beer bloggers announce the beer to the rest of the world!

Born Yesterday Pale Ale

Born Yesterday Pale Ale hasn’t been released yet, but will soon on the West Coast. It’s a fresh, wet-hopped pale ale that uses Willamette, Citra and Mosaic hops. ABV is 6.2%.

Born Yesterday, scheduled to hit the store shelves within 24 hours of being brewed, is perhaps the freshest beer you can find; it is also insanely good.

BBC14 Attendees – this is your chance to make headlines. You are the press release; you are the news maker.

Have a question for Lagunitas about Born Yesterday, or about any of their beer in general? Send them a tweet to get in touch:

@LagunitasBeer

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