One year ago we created the first-ever analysis of the most influential beer websites in the world. Below is an updated version for 2015.
Our analysis includes three factors:
- Alexa Rating: While this is not a perfect indicator of a website’s popularity, it is easy to access and relatively accurate.
- Facebook Likes: Given the influence of social media, we considered the number of Facebook likes.
- Twitter Followers: The same goes for Twitter.
We dropped incoming links as a factor in this year’s analysis because Google’s tool for this as become increasingly inaccurate. We analyzed a total of 85 popular English-language beer-related websites. We allocated from 25 to 1 points for each time a site was in the top 25 of one of the above three factors. In other words, the website with the best Alexa rating received 25 points and the website with the 25th best Alexa rating received one point. With three categories, the maximum score is 75. We recorded data on January 1, 2015.
20 Most Influential Beer Websites in the World
|3||Dogfish Head Craft Brewery||www.dogfish.com||52|
|4||New Belgium Brewing||www.newbelgium.com/||50|
|5||Stone Brewing Company||http://stonebrewing.com/||48|
|7 tie||Coors Light||www.coorslight.com||42|
|11||Sierra Nevada Brewing Company||www.sierranevada.com||28|
|14 tie||Drink Craft Beer||www.drinkcraftbeer.com||24|
|14 tie||BJ's Brewhouse||http://bjsbrewhouse.com/||24|
|14 tie||Dos Equis||www.dosequis.com||24|
|19 tie||More Beer!||www.morebeer.com||22|
Our top three websites:
- Heineken remains the Most Influential Beer Website in the World with 63 out of a possible 75 points. It dominates in number of Facebook fans (over 19 million), scored fifth in Alexa rating, and rated 9th in the number of Twitter followers.
- Beer Advocate magazine again took the number two spot, scoring first in both Alexa rating with a score of 6,832 (meaning it is the 6,832nd most popular website in the world but the most popular beer website in terms of visitors that use the Alexa toolbar) and number of Twitter followers (490,054).
- Dogfish Head surpassed New Belgium Brewing as the third-most influential beer website primarily because we dropped the Google incoming links factor, which favored New Belgium.
Other interesting facts about the analysis:
- The average Alexa rating of the top 25 most popular beer websites is 17% lower than last year. This means the most popular beer websites are 17% more popular than last year compared to all other websites in the world. This is pretty amazing, especially since the number of websites increases every year.
- The sum of Facebook fans of the top 25 most popular beer websites on Facebook grew from 56 million to 62 million, while the sum of Twitter followers grew from 2.2 million to 3.2 million, a 45% increase in just one year.
- Big brewery websites dominate in terms of Facebook fans. Budweiser, Bud Light, Guinness, Coors Light, Dos Equis, Miller Light, Carlsberg, Corona, and Tiger Beer are the top 10, all with over one million fans.
- However, craft breweries take three of the top five spots in the rankings (Dogfish Head, New Belgium, and Stone) thanks in part because only Miller Lite out of the big boys competes with them in terms of Twitter followers. Why this is, we don’t know.
Please remember the following.
- We undoubtedly made mistakes. Take a look at the data (Most Influential Beer Websites Analysis), which shows only those sites receiving a score, and please provide any corrections or sites we are missing so we can update future versions.
- This analysis is a snap shot in time. The stats change daily. We’ll do this analysis again next year.
- Deciding what factors into the ranking is arbitrary. We know Alexa rating is biased towards a certain type of site visitor and realize social media plays heavily into these results. We are open to other suggestions but think this is a good start.
Please tell us what you think!
Note: If you appreciate the time and effort we put into this analysis, please consider promoting this post on Facebook or Twitter. You can follow Zephyr Adventures or the Beer Bloggers Conference on Twitter and like us on Facebook (Zephyr, Beer Bloggers Conference). Who knows? Perhaps some year we’ll make our own list.