Following is the tentative agenda for BBC15. All sessions will be held at the Four Points Asheville hotel unless indicated. We will be adding to this agenda in the coming months.
Friday, July 17
11:00 AM Drop-off in Asheville from pre-conference excursion
11:30 PM Registration opens
1:00 PM Conference Start
1:10 PM Introduction by Julia Herz of the Brewers Association: Julia has kicked off every conference since the first one in 2010. As a spokesperson for the Brewers Association, which represents the craft brewing industry in the United States, and publisher of CraftBeer.com, Julia is full of stats and figures. She doesn’t need much time to both provide us with an update on what is happening with craft beer in America and provide a motivational message about the importance of beer blogging. Come ready to take notes!
1:40 PM History, Present, and Future of Asheville Beer
2:30 PM Break
2:45 PM Depart for Oskar Blues Brewery: We’ll head south from Asheville to visit the new Oskar Blues Brewery for a tour and Taste the Taps event. Details coming soon.
6:00 PM Dinner, tour, and tasting at Sierra Nevada Brewing: We’ll continue to the expansive premises of Sierra Nevada’s new brewery in Mills River for a tour, tasting, and dinner. Details coming soon.
8:30 PM Beer Social Expo: New this year we are combining the afternoon trade show with the evening Beer Social to make one awesome event. The Beer Social Expo is a fun evening party where we’ll have over a dozen sponsors of the conference, both breweries pouring a variety of their favorite beers for you plus non-brewery sponsors with valuable information you can use to improve your blog. You’ll find plenty of fodder for your blog, so bring your smart phone, iPad, or lap top and get social as you taste.
Saturday, July 18
9:30 AM Content presented by WordPress.com (details to come)
10:30 AM Building Craft Beer Brands: A Talk With Award-Winning Distributors: Each year the National Beer Wholesalers Association and Brewers Association jointly present the Craft Beer Distributor of the Year Award, the Craft Beer Distributor Achievement Award and the Craft Beer Distributor Recognition Award at the Great American Beer FestivalÒ. These awards honor independent beer distribution companies that do the most to market, promote and sell craft beer. The most recent award recipients – J. J. Taylor Distributing Florida, Inc. (Tampa, FL), Windy City Distributing, LLC (Chicago, IL) and Maletis Beverage (Portland, OR) – will share what it takes to build and grow successful craft beer brands in today’s competitive marketplace. From business planning to marketing trends, industry relationships, success stories and lessons learned, you won’t want to miss hearing from these experts in craft beer.
11:30 AM Lunch on your own
1:00 PM Content to be announced
2:00 PM Content to be announced
3:00 PM Break
3:15 PM Content to be announced
4:15 PM Keynote Speech Ballroom
5:00 PM Live Beer Blogging featuring beers from the North Carolina Brewers Guild: Live Beer Blogging is the premier event of the Beer Bloggers Conference. It is a fast-paced, fun event that is sort of like speed dating with brewers. You will sit at a table with other conference participants as a brewery representative has five minutes to pour you a select beer, describe it, answer questions, and allow you to blog or Tweet about it live. Brewers will then rotate to a new table and you will ultimately meet 10 breweries and try 10 beers in 50 minutes. Tweeting about each beer is easy. If you are good, you’ll take notes and publish a blog post about Live Beer Blogging at the conclusion. If you are really good, you’ll publish 10 separate posts, all live and on the spot. (See the Great Beer Now blog for an excellent summary of the 2014 event.)
6:00 PM Dinner: details coming soon
Sunday, July 19
9:30 AM Blogger Reports: This is an opportunity for eight Citizen Beer Bloggers to each have five minutes to present on a subject of his or her choosing. The event is both educational and fun. Presentations can be about a new beer industry trend in your home town, how you made good money promoting a beer dinner or event, an app your friends use that no one else seems to know about, or whatever you wish. It just shouldn’t be promotional. We will put out a call next summer to Citizen Bloggers who are registered for the conference to find eight volunteers to present.
10:20 AM Content to be announced
11:25 AM Content to be announced
12:20 PM Wrapup
12:30 Conference Close