Agenda – BBC Asheville

Following is the tentative agenda for BBC15 with content details below the agenda.  All sessions will be held at the Four Points Asheville hotel unless indicated. We will be putting out a call for content suggestions and adding to this agenda in the coming months.


Thursday, July 16
1:00 PM Pre-conference excursion with Visit Raleigh starts in Raleigh

Friday, July 17
11:00 AM Drop-off in Asheville from pre-conference excursion
11:30 PM Registration
1:00 PM Conference Start
1:10 PM Introduction by Julia Herz of the Brewers Association
1:40 PM History, Present, and Future of Asheville Beer
2:30 PM Break
2:45 PM Depart for Oskar Blues Brewery for tour and Taste the Taps event
6:00 PM Dinner, tour, and tasting at Sierra Nevada Brewing
8:30 PM Beer Social Expo back at hotel

Saturday, July 18
9:30 AM Content to be announced
10:30 AM Content to be announced
11:30 AM Lunch on your own
1:00 PM Content to be announced
2:00 PM Content to be announced
3:00 PM Break
3:15 PM Content to be announced
4:15 PM Keynote Speech Ballroom
5:00 PM Live Beer Blogging featuring beers from the North Carolina Brewers Guild
6:00 PM Dinner: details coming soon
8:30 PM Evening Party hosted by the Asheville Brewers Alliance and Explore Asheville 

Sunday, July 19
9:30 AM Blogger Reports
10:20 AM Content to be announced
11:15 Break
11:25 AM Content to be announced
12:20 PM Wrapup
12:30 Conference close

Program Content

Introduction by Julia Herz of the Brewers Association
Julia has kicked off every conference since the first one in 2010.  As a spokesperson for the Brewers Association, which represents the craft brewing industry in the United States, and publisher of, Julia is full of stats and figures. She doesn’t need much time to both provide us with an update on what is happening with craft beer in America and provide a motivational message about the importance of beer blogging. Come ready to take notes!

History, Present, and Future of Asheville Beer
Details coming soon.

Taste the Taps at Oskar Blues Brewery
We’ll head south from Asheville to visit the new Oskar Blues Brewery for a tour and Taste the Taps event. Details coming soon.

Dinner at Sierra Nevada Brewing
We’ll continue to the expansive premises of Sierra Nevada’s new brewery in Mills River for a tour, tasting, and dinner. Details coming soon.

Beer Social Expo
New this year we are combining the afternoon trade show with the evening Beer Social to make one awesome event. The Beer Social Expo is a fun evening party where we’ll have over a dozen sponsors of the conference, both breweries pouring a variety of their favorite beers for you plus non-brewery sponsors with valuable information you can use to improve your blog. You’ll find plenty of fodder for your blog, so bring your smart phone, iPad, or lap top and get social as you taste.

Live Beer Blogging
Live Beer Blogging is the premier event of the Beer Bloggers Conference. It is a fast-paced, fun event that is sort of like speed dating with brewers. You will sit at a table with other conference participants as a brewery representative has five minutes to pour you a select beer, describe it, answer questions, and allow you to blog or Tweet about it live. Brewers will then rotate to a new table and you will ultimately meet 10 breweries and try 10 beers in 50 minutes. Tweeting about each beer is easy. If you are good, you’ll take notes and publish a blog post about Live Beer Blogging at the conclusion. If you are really good, you’ll publish 10 separate posts, all live and on the spot. (See the Great Beer Now blog for an excellent summary of the 2014 event.)

Live Blogging Reports
This is an opportunity for eight Citizen Beer Bloggers to each have five minutes to present on a subject of his or her choosing. The event is both educational and fun. Presentations can be about a new beer industry trend in your home town, how you made good money promoting a beer dinner or event, an app your friends use that no one else seems to know about, or whatever you wish. It just shouldn’t be promotional. We will put out a call next summer to Citizen Bloggers who are registered for the conference to find eight volunteers to present.