Agenda – BBC San Diego

Following is the full agenda for BBC14 with content details below the agenda.  All sessions will be held at the Marriott Mission Valley hotel unless indicated.


Thursday, August 21, 2014
Registered conference attendees are invited to join us for a pre-conference excursion to L.A.  We will visit Golden Road Brewing, Angel City Brewing, and The Bruery, followed by an evening pub crawl to Smog City Brewing and Monkish Brewing.  The cost is $40 for Citizen Beer Bloggers and $80 for both Industry Bloggers and Non-Blogger Participants. Register here

1:45 PM             Optional pick-up at LAX
3:00 PM           Excursion starts at Golden Road Brewery

Friday, August 22, 2014
12:00 PM         Registration & Opening Lunch hosted by Reyes Beverage Group
1:30 PM            Trade Show
3:00 PM           Conference Opening
3:10 PM            Introduction by Julia Herz of the Brewers Association
3:40 PM            Panel of San Diego Craft Brewers
4:50 PM            Working Together: Bloggers and Beer Brands
6:00PM            Depart hotel for Karl Strauss Brewing Company
9:00 PM           Evening Party with Lagunitas Brewing Company

Saturday, August 23, 2014
9:30  AM          Breakout Sessions

10:40 AM         Breakout Sessions

  • Beer Blog Videography presented by Alan Kropf of Mutineer Magazine
  • Free Beer and Other Quandaries for Beer Writing Ethics

11:45 PM          Depart for lunch at Yard House (return 1:45 PM)
2:00  PM          Keynote Speech – Ken Grossman of Sierra Nevada
2:50 PM           Advanced Social Media Strategies for Bloggers
3:45 PM           Live Beer Blogging
5:00 PM           Depart hotel for Stone Brewing World Bistro and Gardens
8:00 PM          Beer Social – integrate all forms of social media with beer tasting (back at hotel)

Sunday, August 24, 2014
9:30 AM            Blogger Reports – Five-Minute Reports from Eight Bloggers
10:20 AM          Marketing in the Beer Industry
11:25 AM           Cooperative Blogging Panel
12:20 PM          Wrap-up
12:30 PM          Conference Finish

Program Content

Registration and Trade Show
This is when everything officially kicks off. You need to be registered to attend the conference and at this point you can pick up your conference badge. If you can’t make it at this time, you can always pick up your badge later. At the concurrent Trade Show, we’ll have all our sponsors there for you to meet. Most of them will be pouring beers. So this is a great time to make contacts and taste new beers in a casual, free-flowing setting.

Introduction by Julia Herz of the Brewers Association
Julia has kicked off every conference since the first one in 2010.  As a spokesperson for the Brewers Association, which represents the craft brewing industry in the United States, and publisher of, Julia is full of stats and figures. She doesn’t need much time to provide us with an update on what is happening with craft beer in America. Come ready to take notes – this could be material for a blog post all in itself.

Panel of San Diego Craft Brewers
Filmmaker Sheldon Kaplan, Suds County USA, will lead an informative discussion among local brewmasters that will cover the history of craft brewing in San Diego and its worldwide influence.  Each panelist has his own story to share,  including lessons learned along the way as well as thoughts on the future of the industry.  We will welcome to the panel Tomme Arthur from The Lost Abbey, Chuck Silva from Green Flash Brewing Company and Peter Zien from AleSmith Brewing Company.

Working Together: Bloggers and Beer Brands
Join the folks at Red Door Interactive  in a discussion on how bloggers and brands can develop mutually beneficial relationships. They will provide tools to bloggers on how to leverage their blog and social presence to engage with the brands they love as well as cover how breweries can leverage their blogger relationships to provide value both on and offline.

Dinner at Karl Strauss Brewing Company
In a city known for its laid-back approach , Karl Strauss is bringing quintessential San Diego to this dinner.  “San Diego Street Tacos” is the theme for tonight’s culinary fare.  Casual, fun, muy sabroso, and, of course, all about the beer, Karl Strauss will also feature a dessert station.

Evening Party With Lagunitas
Details coming soon.

Beer Blog Photography
A picture can be worth one hundred (thousand or more) likes!  Learn how to shoot, edit, and post visual content on your blog and other channels. Alan Kropf, president of Mutineer Magazine, will focus on what works quickly and easily for beer bloggers.

Supercharging Your Blogging With
Did you know that over one in five websites use WordPress? Derek Springer from Automattic (creators of joins us to talk about how to supercharge your blogging with WordPress and the options available to create a better beer blog. This session will be super useful to those of you already using WordPress, but many of the ideas will also be applicable to other platforms.

Beer Blog Videography
While everyone knows video is the future, if not the present, most beer bloggers do not yet use videos on their blogs. Learn from Alan Kropf, president of Mutineer Magazine, on how to create, upload, and promote videos on your beer blog, all without taking vast expertise or tons of your time.

Free Beer and Other Quandaries for Beer Writing Ethics
To what extent should bloggers adhere to journalism ethics and why should it matter?  What are “journalism ethics” for beer writers anyway?  Is beer writing supporting or failing the industry – a question that is getting a lot of steam these days.  Veteran BBC delegate Alan McCormick will moderate a panel of beer writers and beer bloggers who will tackle some of these interesting questions.

Lunch at Yard House
Details coming soon.

Keynote Speech With Ken Grossman of Sierra Nevada Brewing
In 1976, Ken Grossman opened a homebrew supply store in downtown Chico, simply named The Home Brew Shop. As he got more into the craft, Grossman’s brewing became more and more elaborate, and, soon enough, people were eager to sample his new brews. Three years later Ken started Sierra Nevada Brewing Company and now, as we all know, the company is the second largest craft brewery in the country. We are lucky to have Ken join us to tell his story.

Advanced Social Media Strategies for Bloggers
Social Media is key to beer bloggers because it enables you to get your posts in from of more eyeballs. We all know about the key platforms – Facebook, Twitter, Google Plus, etc – but which are key and what is the current strategy for using them? For example, did you know Facebook recently changed its formula so posts on Pages no longer go out to all the Page’s Followers? We’ll hear from Cindy Molchany, Zephyr Adventures’ social media expert, on what is new and important.

Live Beer Blogging
Live Beer Blogging is the premier event of the Beer Bloggers Conference. It is a fast-paced, fun event that is sort of like speed dating with brewers. You will sit at a table with other conference participants as a brewery representative has five minutes to pour you a select beer, describe it, answer questions, and allow you to blog or Tweet about it live. Brewers will then rotate to a new table and you will ultimately meet 10 breweries and try 10 beers in 50 minutes. Tweeting about each beer is easy. If you are good, you’ll take notes and publish a blog post about Live Beer Blogging at the conclusion. If you are really good, you’ll publish 10 separate posts, all live and on the spot. We have seen it done and will highlight those of you who can make it happen at BBC14.

Participating Breweries Include:
The Lost Abbey / Port Brewing Co. 
Rough Draft Brewing Co. 
Manzanita Brewing Company
3 Floyds
Samuel Adams
Green Flash Brewing Company
Boardwalk Food Company
Goose Island

Dinner at Stone Brewing World Bistro and Gardens
Key members of Stone’s brewing team—Brewmaster Mitch Steele, Research & Small Batch Manager Steve Gonzalez and Liberty Station Brewing Manager Kris Ketcham—will share news about new and upcoming Stone brews as well as the tenth largest U.S. craft brewing company’s barrel program, experimental brewing endeavors and the extensive line of beers produced at Stone Brewing World Bistro & Gardens – Liberty Station, an assortment of which will be served during the event. Craft Beer Ambassador and noted bon vivant “Dr.” Bill Sysak will also be on hand to discuss various beer-and-food pairings and Stone’s annual slate of grand scale beer festivals and events.

BeerSocial is a fun evening party we instituted last year in Boston. We’ll have half a dozen breweries in attendance, each pouring a variety of their favorite beers for you. The goal is for you to experiment with different forms of social media – Pinterest, Google Plus, and YouTube, for example – that you don’t normally use to broadcast your opinions on beer. So bring your laptop with you and get social as you taste.

Participating Brands Include:
Dogfish Head Brewery
Sierra Nevada Brewing Co.
Karl Strauss Brewing
Lagunitas Brewing Company
Stone Brewing Co.
Goose Island Beer Co.

Live Blogging Reports
This is an opportunity for eight Citizen Beer Bloggers to have five minutes to present on a subject of his or her choosing. We have done this in the past and it is both educational and fun. Presentations can be about a new beer industry trend in your home town, how you made good money promoting a beer dinner or event, an app your friends use that no one else seems to know about, or whatever you wish. It just shouldn’t be promotional. We will put out a call by early July to Citizen Bloggers who are registered for the conference to find eight volunteers to present.

Marketing in the Beer Industry
Marketing in the beer industry runs from A to Z. Large breweries have huge budgets and advertise on Super Bowl Sunday. But many smaller craft breweries have no budgets or, indeed, are selling so much beer they hardly need to promote themselves. Hear from three different brewery marketing pros about their strategies for marketing in the beer industry – and possibly take something home you can use in your own endeavors.

Cooperative Blogging
We all know it is difficult to maintain a blog, finding the time, subject matter, energy, and creativity to post on a continual basis. One solution to this is Cooperative Blogging, which can mean one of a number of things: creating an alliance of fellow beer bloggers in your city or state who provide you with new ideas; cooperating with other beer bloggers or even those outside the beer industry to swap guest posts; or even creating collaborative blogs with multiple authors. We’ll hear from bloggers who have done all this.