Agenda – EBBC Dublin

AGENDA

As always, we do not create the conference without first checking with you, our attendees, on what you want to see presented. We will be working on that in the coming months and will be filling out the schedule as we confirm details. The below is just a framework so you can see the planning timing. All sessions are in the The Church conference venue unless otherwise indicated.

Thursday, June 26, 2014
7:00 PM           Optional Pub Crawl of Dublin departing from The Church and led by beer blogger Reuben Gray of The Tale of the Ale

Friday, June 27, 2014
12:30 PM        Registration and Expo (Eat lunch first!)
2:00 PM          Conference Opening
2:10 PM           History of Beer in Ireland
3:10 PM           Welcome to the World of Irish Beer
4:10 PM           Panel of Irish Craft Brewers
5:00 PM           Break
6:30 PM          Dinner, Brewery Tour, and Tasting at St. James Gate hosted by Guinness & Smithwicks

Saturday, June 28, 2014
10:00 AM       Social Media Best Practices
11:00 AM        Keg versus Cask versus Bottle versus Can
12:30 PM        Lunch hosted by Pilsner Urquell
2:00 PM         Technology and Blogging with WordPress.com
3:00 PM         Video on Your Beer Blog
4:00 PM         Irish Craft Beer Reception with Beer Ireland 
6:30 PM         Dinner provided by Franciscan Well Brewery with keynote speaker Shane Long
9:00PM          Evening Party with Carlow Brewing Company

Sunday, June 29, 2014
10:00 AM      Post-Conference Excursion (details coming soon)

PROGRAM CONTENT

As more program content gets finalized, we will add details to this section below

History of Beer in Ireland
Hear from a local expert on the history of brewing in Ireland. He might or might not take us back to the Bronze ages 5,000 years ago when ale was a common drink but he’ll certainly mention the “alewife” brewers of the 17th century, the start of Guinness in 1756, and the development of Irish dry stout.

Panel of Irish Craft Brewers
Craft beer is booming in Ireland, as in most locations around the world. We are pleased to present a panel of three craft brewers moderated by your fellow blogger Reuben Gray of The Tale of the Ale. Our panelists include Mark Nixon from Trouble Brewing, Sarah Roarty from N17, and Cathal O’Donoghue from Rascals Brewing.

Friday Dinner at Guinness
Hosts Guinness & Smithwicks are delighted to welcome the European Beer Bloggers Conference to St James’s Gate in Dublin Friday evening for a night of beer discovery, tasting and dinner. Here you will uncover the craft of making the iconic Irish Stout, Guinness and Superior Irish Ale, Smithwicks.

Social Media Best Practices
Social Media is key to beer bloggers because it enables you to get your posts in from of more eyeballs. We all know about the key platforms – Facebook, Twitter, Google Plus, etc – but which are key and what is the current strategy for using them? For example, did you know Facebook recently changed its formula so posts on Pages no longer go out to all the Page’s Followers? We’ll hear from an expert on what is new and important.

Keg Versus Cask Versus Bottle Versus Can
CAMRA in the UK have been championing cask beer as the best way for people to enjoy beer at its best – but there’s an argument this ideology is outdated and actually undermines the advancement of beer drinking in the UK.  In the US, cask is essentially unheard of and keg beer is considered the freshest. Bottled beer has always had the nod over canned beer … until now, when craft breweries are starting to put high-quality beer in cans. We’ll discuss the pros and cons of each method.

Search Engine Optimization
Beer Bloggers write primarily because they love their subject – beer – and want to spread the word. However, how many blogs stay in existence if no one reads them? Search Engine Optimization (SEO) is critical to getting your blog found on search engines and we’ll hear from an expert about ways to adjust your page titles, assign proper post URLs, and use keywords – all designed to increase your visibility without impairing your credibility.

Irish Craft Beer Reception hosted by Beer Ireland
Taste beers and meet representatives from a number of local Irish breweries including: N17 Brewery, Mountain Man Brewing, Blacks of Kinsale, Independent Brewing Company of Ireland, Black Donkey Brewing and Reel Deel Brewing @Beer_Ireland

Video on Your Beer Blog
Details coming soon.

Saturday Dinner With Franciscan Well
Our final meal together will be a four-course beer-pairing dinner at The Church with Franciscan Well Brewery.Founder and brewer Shane Long will host the event and provide his thoughts on the advancement of Irish craft beer. Beers to be served include Rebel Red (Irish Red Ale), Friar Weisse (German-Style Wheat Beer), Chieftain IPA (Citra Hop IPA), Shandon Stout (Cork-Style Dry Stout), plus special limited edition beers. See our blog post about the Franciscan Well dinner for more details.

Evening Party With Carlow Brewing
Details coming soon.

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