6:30 PM The excursion will return to the Hotel Marivaux around 6:30 PM
Friday, August 28th
11:30 – 1:00 PM Registration, Expo & Buffet Lunch hosted by Visit Belgium, featuring beers from twelve or more breweries. Please arrive early enough to register and enjoy some food and beverage while getting to know the organizations and fellow attendees that make this event possible. - Hall Marivaux
1:30 – 2:30 PM History, Present, and Future of Brewing in Belgium with a panel Belgian Brewers and industry leaders to be announced – Hitchcock Auditorium
2:30 – 3:30 PM Finding Content Beyond the Beer Review - Are you stuck writing beer reviews? Research has shown consumers often are more interested in the backstory than an actual beer review. Hear from several successful bloggers and writers about ideas for developing content including Dr. Ina Verstl, a business journalist that writes stories about the global brewing industry’s “backstories” for her own blog and as editor for Brauwelt International, and Pete Rowe, a writer and columnist for The San Diego Union-Tribune. This session will be moderated by Paul Walsh, owner and editor of Belgian Beer & Food. - Hitchcock Auditorium
3:45 – 4:45 PM Press Conference - The non-profit association Belgian Family Brewers are Belgian breweries which have been brewing beer in Belgium for at least 50 years non-stop. Together they represent 15% of Belgian brewers, with a total of more than 3,500 years of experience in traditional beer brewing. The Brewers will be announcing some changes to the association’s focus and direction via a formal press conference. Members of the press from throughout the region will be invited to join the beer bloggers and writers attending the conference itself for this event. The press conference will include 30 minutes for Q&A. - Hitchcock Auditorium
5:00 – 6:00 PM Live Beer Blogging featuring ten or more different Belgian beers from the Belgian Family Brewers – Hall Marivaux
6:15 PM Meet in the lobby of the Marivaux for a short ten-minute walk to dinner. We will start tonight’s Café Crawl from dinner so please come prepared for the entire evening.
6:30 – 9:00 PM Dinner at Brussel’s Belga Queen - The Belgian Family Brewers intend to welcome the beer bloggers and writers into their family by hosting them for what will surely be the finest dinner this conference has ever included as part of its agenda.
Saturday, August 29th
10:00 – 11:00 AM The World of Blogging with WordPress.com – Hear from WordPress.com expert Konstantin Obenland who will share his impressions of the current state of blogging from having spoken at WordPress blogging conferences around the world; provide some insight into how beer bloggers can improve their blogs using simple and free software; and venture into a few predictions about the future of blogging. – Hitchcock Auditorium
11:00 – 12:00 AM Beer Marketing – How does beer blogging and writing fit in to the broader subject of beer marketing? Hear from a panel that includes Sofie Vanrafelghem of Sofie, Tom Young, marketing director for Nøgne Ø , Johnny Moran, ‘Beer Bandito’ and community manager for BrewDog and Jean Hummler, owner of Moeder Lambic – Hitchcock Auditorium
12:00 – 1:45 PM A Walking Lunch, pairing Belgian Beers with Traditional Belgian Foods - Visit Flanders will host a moveable feast at the conference hotel. Food and Beer Stations will feature typical Belgian and Flemish foods paired with Belgian Beers produced in the Flanders region of Belgium. – Hall Marivaux
2:00 – 3:00 PM State of Beer in Europe – Bo Jensen, Executive Member of the European Beer Consumers Union and Simon Spillane, Senior Advisor with the Brewers of Europe will let us know where the European beer industry stands now compared to where it was and what current trends are suggesting. This session will be moderated by Reuben Gray, Beer Blogger and Chairman of Beoir - Hitchcock Auditorium
3:00 – 4:00 PM Beer Blogger & Writer Reports - Hear five-minute reports from eight bloggers & writers on what is happening in their part of the world; what apps and software are they using; what posts or publications are getting the most attention; what trends are they seeing; what’s working and what’s not - Hitchcock Auditorium
4:00 – 5:00 PM Sour Beers - A scientific approach on how sours beers are brewed and aged. Making sours is science with a touch of magic. This session will make a clear difference between barrels and foeders. Presented by Petrus Sour Beers - Hitchcock Auditorium
5:00 – 6:30 PM Break
6:30 – 9:00 PM Dinner - We are looking forward to spending some time with our friends from Pilsner Urquell as they host Saturday’s dinner at the Hotel Marivaux. Their beer, entertainment, and information always offer an informative and memorable experience. – Hall Marivaux
Sunday, August 30th
9:00 AM Pick-up at Hotel Marivaux for Optional Post-Conference Excursions with Visit Flanders Two of these excursions will return to the hotel at 6:30 PM. The third returns to the hotel on Monday, August 31st at 6:30 PM.