Agenda – EBBC16 Amsterdam


Thursday, August 18th
11:30 AM Den Bosch Pre-conference Excursion starts at the train station in Den Bosch, the Netherlands. Learn more and register for the optional excursion here.

Friday, August 19th
11:00 – 1:00 PM Registration, Expo & Buffet Lunch with typical Dutch cuisine provided by the Mercure Amsterdam City Hotel paired with and poured by beer representatives from Kompaan, La Trappe, Het Hert, Jopen, Kromme Jat, Hettinga and  The lunch will highlight Mercure’s impressive Around Beer program. @MercureNL – Floor Lounge

1:00 – 1:20 PM Conference Opening & Welcome from Mercure Hotels – Meeting Room

1:20 – 2:20 PM History, Present, and Future of Brewing in The Netherlands: We’ll hear from Michel Ordeman, “Head of Church” at Jopenkerk Brewery and co-founder of the Campaign for Netherlands Beer Styles, and Rick Kempen of Bier & Co. The new beer styles are booming in The Netherlands yet there is a strong component of traditional Dutch culture in the brewing industry. Our moderator will be Arnoud Paternot of blog Beste tot nu toe– Meeting Room

2:20– 3:20 PM The Definition of Craft: What is the definition of “craft beer” and does it matter? The Brewers Association in the US has a strict definition … that has changed over time. Is it even possible to entertain an indicator of “quality” when considering this? Does the cultural brewing heritage of Europe change what we mean by craft? We’ll hear from Andrew Morgan, owner of The Bottle Shop, and discuss the subject as a group.

3:20 – 3:30 PM Break

3:30 – 4:30 PM Beer Flavours – A Muti-Sensory Workshop with Dale Smith from FlavorActiV: Dale will conduct a sensory workshop to introduce common beer faults and positives, with a tasting session and live results to test the skills of the audience.  – Meeting Room

4:30 – 5:30  PM  Live Beer Blogging featuring ten craft beers from the region hosted by European craft beer distributor Bier & Co @BierenCo. The participating breweries are Brouwerij ’t IJDe Prael, Oedipus, KeesEmelisseMaximusOersoepKompaan, Duits & Lauret and Bax Bier – Meeting Room

6:30 – 8:30 PM  Dinner: Details to come

8:30 PM Pub Crawl: Details to come

Saturday, August 20th
10:00 – 11:00 AM Will Takeovers Threaten Diversity in the Beer Industry?: One of the amazing things about the current craft beer revolution is the number of small players and the immense diversity of beers they produce. However, we are recently seeing a new trend of mergers and purchases: with craft breweries consolidating, larger breweries purchasing or buying into smaller ones, and even of the big brands merging together. What positives and negatives does this trend have for craft beer and its consumers? Long-time beer writer and consumer activist Tim Webb, Executive of the European Beer Consumer Union, will outline the issues.  – Meeting Room

11:00 – 12:00 AM The Secret History of Pale Ale:  We will learn about the true history of pale ale, from its 17th century origins to its dominance, decline and rebirth, with all the myths debunked and the errors corrected, including the truth about IPAs past and present and the real story of the Great IPA Shipwreck. With Martyn Cornell from Zythophile. – Meeting Room

12:00 – 2:00 PM Lunch – Details to come

2:00 – 3:00 PM Content – Meeting Room

3:00 – 4:00 PM Content – Meeting Room

4:00 – 4:15 PM Break

4:15 – 5:15 PM Beer Blogger & Writer Reports – Hear eight five-minute reports from beer bloggers & writers. We will put out a Call for Speakers in early August. – Meeting Room

5:15– 6:30 PM Bottle Share – Conference attendees are invited to bring some of their favorite beers or the beers they are currently writing about to share with other writers. – Lounge

6:30 – 8:30 PM Dinner with Pilsner Urquell – Long time supporters and friends of beer bloggers and writers around the world Pilsner Urquell will once again host Saturday’s dinner. @Pilsner_Urquell – Floor Lounge

8:30 PM Pub Crawl 

Sunday, August 21st
11:00 AM  Brouwerij De Molen Post-conference Excursion starts at the brewery in Bodegraven, the Netherlands. Learn more and register for the optional excursion here