This is a very tentative agenda, designed just to give you an idea of timing. All sessions are at Ghillie Dhu conference center unless indicated. We will provide full details as soon as possible.
Thursday, July 11, 2013
7:00 PM Optional Pub Crawl of Edinburgh (visit post for details)
Friday, July 12, 2013
12:30 PM Registration and Expo
2:00 PM Conference Opening
2:10 PM Keynote Speaker Garrett Oliver of Brooklyn Brewery
3:00 PM History of Scottish Beer with John Martin, President of the Scottish Brewing Archive Association
4:00 PM Whisky Barrel-Aged Beers with Harviestoun brewer Stuart Cail
5:00 PM Live Beer Blogging
6:30 PM Dinner provided by Williams Brothers and Fyne Ales
8:30 PM Depart for Evening Party at Stewart Brewing (visit post for details)
Saturday, July 13, 2013
10:00 AM Social Media Best Practices
11:00 AM Search Engine Optimization
12:00 PM Lunch on your own
1:30 PM Using Video in Your Beer Blog
2:30 PM Live Beer Blog Site Reviews
3:30 PM Becoming a Beer Sommelier
7:00 PM Dinner provided by Pilsner Urquell at the Edinburgh City Council Chambers
Sunday, July 14, 2013
10:00 AM Post-Conference Excursion to Traquair Brewery (sold out – waitlist only)
Garrett Oliver of Brooklyn Brewery will provide the keynote address. Garret spoke at BBC12 in Indianapolis and was a hit. Please see the blog post announcing Garrett for details.
History of Brewing in Scotland
Get insights into Scotland’s brewing past, and learn about the history of Scottish beer and what makes it different from (or similar to) other regional brews. Our speaker is extremely well qualified: John Martin is president of the Scottish Brewing Archive Association.
Whisky Barrel Aged Beers
Harviestoun brewmaster Stuart Cail will present this short seminar on aging beers in whiskey barrels, providing a brief history of the process and taking us through a tasting of various beers so we can taste the effects of the wood.
Social Media Best Practices
Are you using social media to market your beer blog, or is social media using you? Get tips from experts on how to effectively use social media tools like Twitter, Instagram, Facebook, Google +, and Pinterest.
Search Engine Optimization
SEO is no longer just about SERPs, link building, content, and some unknown technical stuff; the key to SEO now involves understanding your blog’s community and building relationships. This session will not only offer you a refresher on some SEO fundamentals, but will offer you insights on how to make your SEO efforts pay off in greater ways.
Using Video in Your Beer Blog
How to shoot, edit, and post content on your site or your own YouTube channel that increases new and repeat visitors.
Live Beer Blog Site Review
A select # of beer blogs will be live-critiqued by a blog design & content expert. Lean fundamentals of designing a great looking blog and how to format your content.
Becoming a Beer Sommelier
Find out if you have what it takes to become a Beer Academy Sommelier and learn about the differences between beer sommeliers in the UK and US. Learn from Sophie Atherton, the first woman in the UK to be accredited as a Beer Sommelier.