In determining where to locate the conference, we look at dozens of potential locations and include a number of criteria. The will of our attendees is very important but, sometimes, we also like to choose interesting places that are full of beer history and have phenomenal beer scenes. Milwaukee has an abundance of both and we are really excited to be there and know attendees will also.
Another primary consideration is the local flavor … how can you not want to come and hang out with these guys?
Milwaukee used to be known as the “beer capital of the world”. With breweries popping up in the city as early as the 1840s, the city was eventually home to four major brewing giants: Pabst, Blatz, Miller, and Schlitz. And we will revel in that history, with our conference taking place at the historic Pabst Brewery and with one dinner taking place at the MillerCoors brewery, which has over 1,200 employees and brews up to 10 million gallons of beer per year.
But times have changed and Milwaukee is well entrenched in the beer revolution. We’ll not only drink beers from many of the newer brewery entrants but also visit three smaller breweries during the conference. Included in our stops are Lakefront Brewery for a tour and tasting, Good City Brewing for dinner, and Brenner Brewing for a post-dinner party.
We will be adding many more details about the area, agenda and excursions soon. Be sure to subscribe to this site’s news feed to get up to date information!